How to Strategically Use Reels to Increase Presence on Instagram and Attract Followers

Instagram Reels have transformed the way creators, brands, and entrepreneurs connect with their audience. Short, engaging, and highly shareable, Reels offer a unique opportunity to increase presence on Instagram and reach new audiences organically. But throwing random videos into the algorithm won’t cut it—you need a strategy.

In this blog post, we’ll break down the most effective ways to use Reels to increase presence on Instagram and attract real, engaged followers.

1. Understand the Power of Reels in 2025

Instagram’s algorithm now prioritizes Reels content over static posts. Why? Because users are spending more time watching short-form videos. That means Reels are the fastest way to increase presence on Instagram. If you’re not using them, you’re already behind.

Reels get prime placement on the Explore page and dedicated tabs, making it easier for non-followers to discover your content. Leveraging this feature is key if your goal is to increase presence on Instagram.

2. Create Valuable and Entertaining Content

To increase presence on Instagram, your Reels need to provide value. Value can come in many forms—education, humor, motivation, storytelling, or relatable moments. Know your audience and speak their language. Content that resonates emotionally gets shared more, which can dramatically increase presence on Instagram through virality.

Tips:

• Use trending audio with your twist.

• Focus on the first 3 seconds to hook the viewer.

• Keep it between 7 to 15 seconds for maximum retention.

3. Optimize with Hashtags and Captions

To increase presence on Instagram, you need discoverability. That’s where hashtags come in. Use 5–10 relevant hashtags in your Reels to increase the chances of reaching new audiences. Your caption should be concise, relevant, and have a clear call to action.

Use a blend of:

• Niche-specific hashtags (#FitnessTips, #SkinCareRoutine)

• Trending hashtags (#ViralReels, #ExplorePage)

• Custom brand hashtags (your brand name or slogan)

Doing this consistently helps increase presence on Instagram over time by building a recognizable content stream.

4. Post Consistently and at Optimal Times

Consistency is the secret weapon to increase presence on Instagram. Posting sporadically confuses the algorithm and your audience. Develop a Reels calendar and aim for 3–5 Reels per week.

Best times to post Reels (based on current data):

• Weekdays: 9 AM – 12 PM

• Sundays: 5 PM – 8 PM

When you post consistently during peak times, you’ll notice a gradual and steady increase in presence on Instagram.

5. Repurpose and Remix Popular Content

You don’t always have to reinvent the wheel. One of the smartest ways to increase presence on Instagram is to repurpose your best-performing posts into Reels or remix trending Reels in your niche. The Remix feature allows you to react, duet, or collaborate with others—bringing your content in front of their audience as well.

This collaborative exposure can increase presence on Instagram by tapping into already established communities.

6. Use Hooks, Text, and Subtitles

In a world of fast scrolling, attention is gold. Use hooks at the beginning of your Reels like:

• “Here’s how I grew my brand in 30 days…”

• “Most people don’t know this Instagram hack…”

Overlaying bold text helps convey the message even without sound, and subtitles make your content more inclusive—boosting retention and helping to increase presence on Instagram.

7. Analyze, Adapt, and Improve

Analytics are your roadmap. Go to your Reels insights and track:

• Reach

• Plays

• Shares

• Saves

• Comments

Identify what worked and what didn’t. Patterns help refine your strategy. The more data-informed your content becomes, the faster you’ll increase presence on Instagram.

8. Engage with Your Audience

Posting alone isn’t enough. Reply to comments, like shares, and engage in DMs. This creates a loyal community and encourages Instagram’s algorithm to push your content. The stronger your community, the easier it is to increase presence on Instagram through social proof and interactions.

9. Collaborate with Niche Creators

Reels are great for collaborations. Partner with influencers or micro-creators in your niche. Co-creating Reels introduces your brand to their followers, instantly helping you increase presence on Instagram with qualified, interested viewers.

Use Instagram’s Collab feature to tag both profiles on a single Reel. This multiplies the exposure and follower count for both creators.

10. Use Reels to Funnel Traffic

Use Reels as entry points. Whether it’s to promote a product, direct traffic to a bio link, or build your email list—always include subtle CTAs. By offering value in the Reel and a reason to click, you increase presence on Instagram and lead people further into your ecosystem

Final Thoughts

Reels are more than just a trend—they’re the key to unlocking long-term Instagram growth. When used strategically, they can dramatically increase presence on Instagram, build authority, and attract loyal followers who stick around.

Remember, strategy beats luck. Don’t just aim to go viral—aim to connect, provide value, and show up consistently. That’s how you’ll truly increase presence on Instagram and create a brand that thrives in 2025 and beyond.